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There are few countries, particularly in Asia, where bowling has enjoyed such a rapid rise to popularity and continued success as in Thailand. Success means money for those who invested - especially in the early stages. For the players themselves, who do most of the paying out, this same success is reflected in pleasurable sport and a large measure of international recognition for Thai expertise in bowling.
Bowling seems to be a pastime appealing to all classes and age groups. The backbone of the industry remains the mid and upper income groups, especially business and professional people still in their twenties and thirties. Such people have the money to play often, and they have enough experience to be skilful players.
The men behind the bowling ventures are clearly progressive-minded, introducing innovation after innovation intended to lure customers - and hold them.
What has been behind the boomlet in the bowling business? Many factors have to be listed down: the shift of venues out of town, provision of extra non-bowling facilities. In short, additional investments and sophistication.
Additionally, there has been growing sportsmindedness among industrial firms and business houses and awareness that bowling provides one convenient outlet for exercise and relaxation of their employees and workers. Tournament bowling has become a popular year-round programme of different companies, a 'must' on the list of sports activities. It has come to the point where even the old bowling lanes get some business because the new and more modern ones cannot handle all the bookings being made on behalf of this or that inter-company or inter-industry or even open championship games.
At the start of the '80's however some young businessmen with investments in bowling alleys started to move out of town. The belief, then, which has since turned out to be right, was that bowling would attract the well-to-do, given a good location plus improved facilities. So, while bowling alleys in busy downtown areas continue to loose patronage and business, the shift to out-of-town started in earnest.
For bowling, Thailand is already in the big international league. In terms of numbers of lanes, this country ranks eighth in the whole world, behind only the U.S.A., Japan, United Kingdom, Australia, Germany, Italy and Mexico. In Southeast Asia, Thailand is the strongest country by far in the bowling league. Thailand has gained more titles than any other country in the Asian championships.
Meanwhile as Thai bowlers become increasingly serious, and what used to be just a leisure activity becomes something of a national pastime, there are plans to open up still more centers. Profitability investment-wise may be getting lower, but the Thai public sustains interest in the sport.
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